What comes to mind when someone asks you about a memorable brand experience? The likely answer is one that felt personal to you. We apply the same logic to gifts. Whether you’re giving to colleagues, friends, or family members, the receiver will undoubtedly find your personalised gift more memorable than something they can find and buy at any store.

Personalisation, for some people, can be overwhelming, with so many considerations to run through. Will the recipient like it? How much should you spend? Is the small personal touch enough before you wrap it and send it their way? Personalising gifts can indeed be challenging, but it is worth doing.


The Value of Personalised Gifts

Anyone can attest to how special it feels to receive something that feels it’s made just for you. If you are still hesitant to put that extra effort into your gifts, here are convincing reasons why you should personalise your presents starting today:


1. Create That Personal Connection

Perhaps one of the biggest reasons people opt for personalised gifts is to achieve that personal connection with the recipient. This special connection immediately shines through, allowing relationships to materialise and blossom.

In a professional setting, having that connection is essential in the workplace. Giving gifts to employees and colleagues helps create friendships or can be a simple way to show gratitude and appreciation. You attain more when you send gifts with a personalised touch, such as customised handmade leather journals. These presents let you ascertain that professional link, celebrate, build, and make it stronger with time.


2. Say “I’m Thinking of You” without Saying It

You have surely heard of this adage that goes, “It’s the thought that counts.” It’s true, especially in giving gifts. Sending a personalised gift means you have exerted a little more effort than adding items to your cart and paying for them. You took the time to customise it for the recipient. And that matters a lot!

Personalisation takes more time and thought than a plain object. So when you give a customised present to someone it makes that person feel special and shows them you care enough by having their present thoughtfully personalised.


3. Personalised Gifts Suit All Occasions

Have you ever found yourself wondering what to give to your friends or co-workers on their birthday or the upcoming holiday? Gift-giving is usually fun but can be stressful for some people. Here’s the solution: a personalised gift, such as handmade journals. They fit any occasion, as well as non-occasion or ordinary days.

Personalised handmade leather journals can be further made to represent the recipient’s unique personality, which makes them so flexible. They can write down random or specific notes, such as what they are grateful for, the music they love, or their travel plans. Anything goes, which is why they are the perfect gifts.

Regardless of the events, you can opt to present personalized gifts for anyone at any time.


4. Personalising Can Benefit Your Business

We all know about e-commerce and how it has dominated the market scene for about a decade. But did you know that something else has been booming for quite some time? Enter “me-commerce,” which is the era we’re in now.

With the explosion of e-commerce, personalisation is the name of the game, especially if you are in the business world. A Deloitte study confirmed that at least one in three consumers prefer customisation over basic items. Another report stated that 40% of buyers spent more money on items simply because they were personalised.

If you’re running a business, those numbers may convince you to ditch generic choices and give personalised gifts a go.


5. You Don’t Need to Shell Out a Ton of $$$

A common misconception with anything customised is that the items come with a higher price tag. Sure, some cost a bit more, but surely your loved one deserves those few extra bucks.

A personalised gift is an effective tool for advertising your business, too. You can add your brand name and contact information, which successfully spreads the word about your company. The benefits are two-fold. You get to send personalised handmade leather journals, for example, to your customers or your team as gifts. At the same time, you also gain a practical promotional solution. It’s a win-win.

With a customised notebook or other gift items, the recipients get to spread the word about your brand. They could take it to their internal meetings, events, trade shows, or conferences. Maybe your next customers, clients, and partners will have your name in mind the next time they are looking for something you offer.


6. Show Your Personality

When you personalise your gifts, your job does not end at choosing and buying gifts. You have to do more than shopping, as it entails customising the presents for the recipients. This extra step lets people know a little bit about who you are, your likes and dislikes, and your creativity.

For instance, you offer leather journals to your staff, friends, or family members. Handcrafted leather-bound products are durable, sturdy, and classy. They are easy to carry around, as well. As gifts, they are eco-friendly and suit every budding writer, artist, or just about anyone who loves taking notes, sketching, or doodling.

The personal touch and feel that personalised gifts give you can never be compared to anything else in the world.


7. It Lasts for a Lifetime

Give something unique and one that lasts for a long time. Personalised gifts are things that people will surely cherish. They are unlike store coupons, flowers, or chocolates, which all have expiration dates. With a gift tailored to the recipient’s tastes and needs, you can bet that it will always be remembered and even induce wonderful memories.

A famous saying goes, “People won’t remember what you said or did, but they’ll remember how you made them feel.” The beauty is in the feeling, indeed. So, if your personalised gift caused an individual to feel happy, appreciated and adored, you have found the perfect present.

Give the people who matter a well-thought-out, customised gift. We recommend personalised handmade leather journals made for a truly one-of-a-kind present that will forever be treasured.

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